WOOOBA SPORT INC. · OBERLIN, OHIO
Bead Paradise has been part of downtown Oberlin since 1987 — longer than most of the internet. We're an Oberlin company too, and we've long admired what Ruth has built: a shop where every bead has a place of origin, a period, and a story.
Your website already does something rare — it puts thousands of genuinely one-of-a-kind pieces online, updated weekly. What it doesn't yet do is feel like the shop. This proposal is our plan to close that gap, and it comes with a working example: alongside this document you'll find a full homepage concept, built with your real inventory and photography, that you can open in any browser right now.
We reviewed the current site page by page. In plain terms:
| Today | What a visitor experiences | What we'd do |
|---|---|---|
| Dated theme | A circa-2013 Shopify template that undersells museum-grade inventory; small photos, cramped grids. | A custom look built around large, gallery-style photography. |
| Navigation overload | The menu lists 100+ links; the homepage ends in a tag cloud of ~700 links. New visitors don't know where to start. | Six clear doors in: Materials, Regions, Jewelry, New arrivals, Story, Visit. The full index survives — one level down. |
| Buried story | "Established 1987" and Ruth's curation appear as a single line under the products. | A dedicated story band and About page — provenance is why collectors pay for antique beads. |
| Mobile | The layout is desktop-first; on a phone the tag cloud and menus dominate. | Designed phone-first — where most first-time visitors from Instagram and search arrive. |
| Email capture | "Sign up for updates!" with no reason given. | "New listings every week — see them first." A reason tied to how you already operate. |
| Trust & visit info | Hours, shows, refund policy and the shop's location are scattered across footer links. | A single Visit section: location, hours, upcoming bead shows, socials. |
| Friction to buy | Reaching a product and checking out takes too many clicks; the path from "I want this" to "it's paid for" is slow and easy to abandon. | Great eCommerce UX is not decoration — it is revenue. Every extra click, unclear button, or slow page loses a sale. We design the shortest, most obvious path: fewer steps, larger tap targets, instant search, and a streamlined cart so customers can click and buy faster, on any device. |
The enclosed homepage concept shows this direction with your live inventory. A few things to look for when you open it:
The redesign is the beginning, not the whole of it. Across the partnership, WOOOBA builds and runs a complete web-and-commerce operation for Bead Paradise — a storefront that sells, an ownership platform that keeps collectors coming back, and the quiet infrastructure that keeps both found and fast. Here is the full picture.
A custom-designed Shopify storefront that treats each bead the way the velvet trays do — as the artwork.
Great eCommerce UX is revenue. We remove every needless step between wanting a piece and paying for it.
A complete, white-labeled ownership and payments platform — already built and running — that turns one-time buyers into returning members and cuts the cost of every sale.
Fifteen-plus years of search equity, protected — and a weekly rhythm that keeps collectors returning.
Once live, the site is never left alone — WOOOBA keeps it fresh, measured, and fully supported.
A working session with Ruth at the shop; review of sales data, best-selling collections, and search analytics; photography audit; sitemap and collection structure agreed on paper before any code.
Deliverables: sitemap, content plan, photography guide, redirect map.
Full designs for homepage, collection, product, story, and visit pages — desktop and phone — iterated with you in weekly reviews. The enclosed concept is the starting point, not the finish line.
Deliverables: complete page designs, style guide (color, type, photo treatment).
A custom Shopify theme built to the designs; restructured collections and navigation; product template with provenance fields (origin, period, material, size); 301 redirects for every existing URL; speed and mobile checks; a recorded walkthrough so your team can manage everything without us.
Deliverables: live site, training video, 30 days of post-launch support included.
This isn't a vendor invoice — it's a partnership. The heart of the arrangement is a simple exchange: WOOOBA occupies the upper space of Bead Paradise, and in return provides a full year of support to the shop. That support comes in three forms:
The partnership also looks outward. As WOOOBA begins to offer its digital services to other businesses, Bead Paradise shares in that success: WOOOBA will split the revenue from those external digital services with Bead Paradise until Ruth's share reaches $15,000. The shop's upper space becomes the seed for a wider practice — and Ruth participates directly in the upside.
In other words, the year of digital services — and the consultancy and operational support alongside it — is what WOOOBA offers in exchange for the upper space it will occupy. Two ways in, both built on that same principle. Figures are indicative and open to discussion — we'd rather fit the work to your goals than the other way around.
This is the value of the website development and website support alone — a fully custom site and ongoing care that Ruth receives 24/7 at no cost.
And beyond that: WOOOBA will still pay Bead Paradise a peppercorn monthly rent of $200 for the upper space it occupies.
We'll also design a fresh Bead Paradise logo, free as part of the partnership — a first mark of the refreshed brand, and yours to keep whatever you decide.
WOOOBA Sport Inc. is an Oberlin, Ohio design and development studio. We build and operate our own subscription sports platform (woooba.io) — used by real communities every week — and we design websites and mobile apps for clients who want their online presence to feel as considered as their real one. Because we run our own commerce platform, we design for the metrics that matter to an owner: repeat visits, email growth, and sales — not just looks.
Open the enclosed homepage concept, click around, and tell us what feels right and what doesn't. Then let's walk through it together — at the shop, over coffee. If it's a fit, we can begin Phase I within two weeks.
Prepared exclusively for Bead Paradise. Product photography shown in the enclosed concept remains © Bead Paradise and is used solely to illustrate the proposed design. Pricing indicative; a formal statement of work follows acceptance.