WOOOBA SPORT INC. · THE TEAM

The people behind the build.

Bead Paradise isn't handed to a freelancer. It's handed to a large, seasoned team of builders, operators and sport leaders — most based in the UK — spanning product, design, engineering, fintech and go-to-market.

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Executive Team

Strategy, product and business leadership steering the engagement.

Daniel
Daniel
CEO · Head of Product
5x startup exec, 1 exit · 4 yrs Sony board director · UK Gov Sports Business Council
Paul
Paul
CFO · Head of Football
M&A for Time Out Magazine, WME, Frieze Art Fair, NFL
Christopher
Christopher
Chief Technology Officer
2x Chief Tech · Senior software dev/architect · Head of Government Projects
Kim
Kim
Chief Experience Designer
Product planning & design · UX, visual design, information architecture
Joe Edwards
Joe Edwards
Chief Marketing Officer
Ex FIBA, NFL, British Basketball League · Award-winning campaigns
Jermaine
Jermaine
Chief Business Dev Officer
Property developer & entrepreneur · Int'l government / corporate partnerships

Product & Engineering

The hands-on team designing and building the web app and fintech layer.

Taras
Taras
Head of Fintech
Fintech expert · 10+ yrs DevOps, API/backend · AI/ML developer
Kelsey
Kelsey
Lead Product Designer
20+ yrs product & UX design · Strong systems, interaction, visual clarity
Radhika
Radhika
Lead UX Designer
Product design · User experience · Visual design
Ashish
Ashish
Sr. iOS Developer
Senior mobile developer & designer
Ali
Ali
Sr. iOS Engineer
12+ yrs iOS/Apple, UI development · AI/ML developer
Rob
Rob
Lead Android Engineer
Android developer/engineer for 12+ years
Dimitry
Dimitry
Sr. Android Engineer
Android developer/engineer for 10+ years
Bryan
Bryan
Full Stack Developer
10+ yrs experience · BS Computer Science

Sport & Advisory

Operators and advisors bringing events, audience and governance experience.

Laura Hillyard
Laura Hillyard
Event Director
Athlete & agency founder · Olympic Games, EuroCup, World Athletics
Leigh Ellis
Leigh Ellis
Global Head of Pickup Basketball
Former host & analyst — NBA TV, The Athletic, No Dunks podcast
Richard Scudamore
Richard Scudamore
Board Advisor / Partner
Executive Chairman, Premier League (1999)

This is the team Bead Paradise gets.

Through the partnership, Bead Paradise gains access to this full bench — not a single contractor, but a large, experienced group across product, design, engineering and operations working behind your storefront.

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WOOOBA Sport Inc. · Oberlin, Ohio · woooba.com